Today, a large share of users choose products directly through conversations with AI. A person describes their task, specifies their budget, asks to compare different options, and receives several recommendations. If your project is not among them, your relationship with a potential customer may end before it even begins. A separate field has already emerged around this — GEO.
The CPAgetti team explains how brands get into AI-generated answers, why marketers have started focusing on this traffic source, and which services offer to take part of this work off your hands. Let’s go!
What Is GEO and Where Does Your Link Fit In?
GEO stands for Generative Engine Optimization — optimizing your presence in the answers generated by AI systems.
Imagine a user asks which tracker would be suitable for a small affiliate marketing team. The AI explains the differences, suggests several services, and sometimes provides links. The work aimed at getting your product or content included in such an answer falls under GEO.
At the same time, there is no universal AI search results page with a fixed number-one position. The answer depends on the service, how the question is phrased, the language, the context of the conversation, and whether web search was used.
Today, your brand may appear in a recommendation list. Tomorrow, after a slightly different follow-up question, a competitor may take its place. One successful screenshot says very little about consistent visibility.
When an AI system uses search, it may break a question down into several queries, find relevant pages, and build its answer based on them. This means a useful comparison article, detailed guide, or research piece can become a source even if the user never entered the name of your website.
Why Is Everyone Talking About It Now?
The ability to ask ten follow-up questions in a single window changes the traditional path to purchase.
For users, it is more convenient to describe their exact conditions straight away rather than manually go through dozens of roundups, half of which are irrelevant. For brands, it creates another environment where audiences form opinions and decide who deserves their money.
According to Adobe, in Q1 2026, AI-driven traffic to retail websites increased by 393% year over year. In March, its conversion rate was 42% higher than traffic from other sources.
There is a clear logic behind this behavior. By the time a user clicks through to a website, they may have already discussed pricing, alternatives, and their concerns with an AI assistant. They come to the site to continue the decision-making process.
However, some users get everything they need directly in the chat and never click anywhere at all. That means growth in brand mentions will not necessarily lead to the same level of growth in website traffic.
How to Get Into AI Answers: Where Should You Start?
First, check whether a search engine can actually access and read your website.
If an important page is blocked from indexing, if the crawler sees an empty screen instead of the content, or if the website blocks automated requests, even beautifully written articles will not help much.
For ChatGPT Search, access for the OAI-SearchBot crawler matters. Permission to use your content for model training is a separate setting.
Google’s recommendations for AI-powered search are built around familiar search fundamentals:
accessible pages,
clear content,
usefulness for real people.
The next step is working with the questions your audience actually asks.
If you promote a tracker, one page claiming that it is “the best solution for your business” is clearly not enough.
Users want to know how much it costs to onboard a team, how to migrate campaigns, what limitations each plan has, whether the service works with their traffic sources, and so on.
The more specifically your content answers questions like these, the more useful information it gives AI systems when generating responses.
Useful content formats include:
comparison articles with clear criteria,
step-by-step guides with screenshots,
real-world tests,
detailed terms and conditions,
proprietary data.
Mentions outside your own website also deserve attention.
Industry media, directories, reviews, and discussions containing meaningful information about your product become additional sources from which AI systems can learn about your brand.
Cytd.ai: What Does the Service Handle?
Cytd.ai offers visibility promotion across ChatGPT, Claude, Gemini, Grok, and Perplexity as a managed service.
Its basic subscription costs $299 per month, and there is also a free domain check for users who want to evaluate their starting point before purchasing a subscription.
The process begins with information about the business, its audience, services, and competitors. The team then selects the questions for which it makes sense for the project to appear in AI-generated answers.
According to Cytd’s description of its process, the service creates content, publishes it within managed infrastructure, and tracks changes in visibility.
The offering includes work with blog content, video, and social media, as well as a dedicated manager and monthly video reports.
This format can be convenient for a small team that does not have a dedicated specialist constantly producing and distributing content.
How to Test GEO and Measure Its Value for Your Project
At CPAgetti, we recommend starting with a specific objective.
For example, the goal could be to bring interested users to a service review or increase the number of leads for your own product. Based on that objective, you select relevant audience questions and the pages capable of answering them.
If you start by chasing any possible mention of your brand, it is easy to end up with an impressive-looking report that has little noticeable impact on the business.
Before making changes, record:
where the project already appears,
which pages are being cited,
how much referral traffic AI services generate.
Then track the same questions under comparable conditions, separating results by language and platform. This reduces the risk of mistaking a random change in an AI answer for the result of your own work.
In analytics, look at what happens after the click:
does the user read the review,
do they click the affiliate link,
do they submit a lead,
do they complete a purchase.
It makes more sense to evaluate results over several months, with a predefined testing budget and clear criteria for deciding whether the experiment should continue.
Final Thoughts
GEO creates another opportunity to reach users at the moment when they are making a decision.
There is room here for projects that can explain their product clearly, answer specific questions, and support their claims with evidence.
At the same time, traditional skills are not disappearing anywhere. Useful content, a technically sound website, and careful analytics still matter just as much.
At CPAgetti, we would recommend approaching GEO through a small, clearly defined test built around one of your strongest products or topics.
There are still plenty of loud promises surrounding this field, so the advantage will belong to those who can connect content and AI recommendations with real leads and business results.
Want to run traffic with us? Contact our managers — they will help with all the technical details and make launching your traffic easier.
